• Blogs
  • Quentin
  • Search Engine Optimization Search Engine Marketing Concepts For 2016

Search Engine Optimization Search Engine Marketing Concepts For 2016

However, this reality is lost upon a high number of site owners, especially small to medium sized enterprises. Lately, we were incredibly surprised that among our SEO prospects in Singapore had zero link popularity several years subsequent to the website had gone live. So, there is undoubtedly a have to educate customers and prospects on the basics of link building and why reaching a great link popularity is an important tactical part of internet marketing / SEO.

image- Amount of links: More the variety of links, the better it is

- Quality of hyperlinks: Better the quality of pages and sites where the links are got, greater the weight-age of those hyperlinks to the total link popularity of a website

- Relevancy of links: Greater the relevance of the sites where the inbound-links are got, better the results will be with the entire off site SEO efforts.

Focus the web link building effort on the above three aspects to reach optimum outcomes.

How you can attempt a link building campaign

The key to constructing high natural search engine positions is always to ensure the search engines see the website to be 'obviously' important to its target users. Consequently, all efforts in the many aspects of SEO, including improving link popularity, should take into consideration the need to make them appear natural.

The one-to-many approach to link building helps create visibility to get a web site promptly. In this strategy, we disseminate information in regards to a site through various valid distribution/ syndication channels, for example, press release distribution services, article promotion or appropriate viral marketing techniques (we will cover all these techniques individually). Not only do several of the sources give a web site with all the much sought after inbound links from multiple sources, they can give rise to direct increase in traffic to a website.

In the one to one approach, the link building specialist identifies niche websites which could be potential link partners to pitch their own web sites. To re-iterate, the standards used in the selection of link partners are: quality of the website (how good is the content?) and relevance to the theme of the site to which a link has been sought. Very often, the Google Page Rank of a web page is generally accepted as an indicator of how valuable a hyperlink from that special page is going to be. It is certainly not the only factor that will be considered, though it's better to bear that in mind.

Post-identification of the web sites to be targeted, the next step is to approach these websites and solicit inbound-links. The aim is to convince the potential link provider why it could be advantageous to link to the website being promoted. While there is software available that attempt to automate the whole process of link building, it really is generally helpful to approach potential link providers on a one-to-one basis to supply a customized contact.

Some common modes that can be used to assemble one ways links are directory submissions (equally paid and free) as well as buying links on important websites. The latter strategy (purchasing text hyperlinks) is nevertheless under a cloud and there's a disagreement on their value to improving search engine rank. Obviously, as long as the hyperlinks provided are connected and applicable, I do not foresee search engines viewing it negatively.

This is a boring process which requires patience and tenacity; nonetheless, the benefits of getting great quality one way links will certainly be worth the attempt.

These links are deemed to be much less valuable than a one-way link from a good quality site, but as lengthy as the 'reciprocal' links are related (thematically), these might continue to offer some worth in the SEO process.


In an ideal universe, simply putting up amazing content would bring others to to put on links to a web site. However, that is not the situation and a concerted effort needs to be put in to inform the world of a site and getting them to hyperlink to it. Link construction, thus, is a vital aspect of any search engine optimization action (which may be realized employing a variety of strategies and techniques). If you are you looking for more info on Notustour.Com check out the site. It is necessary nevertheless to ensure that the link building team understands the big-picture of what's being tried, to ensure they usually do not do anything that can ultimately damage a web site. The cost of being penalized by the three large search engines is quite significant with no online marketer can tolerate to incur that cost.